• The 1 Change You Need to Make in Your Business in 2017 Switching from You/Business-Centered to Customer-Centered If you think of your customers’ purchases in a narrow focus, you are missing opportunities to be of greater use to them. Let’s take the retail giant Walmart as an example. Granted Walmart sells a large selection of products but if you visit their website you’ll note a “Tips & Ideas” section. There they have a plethora of ideas on various topics like beauty, health, entertaining, and more. They are meeting customers’ larger needs by asking, “why do buyers purchase this product? What is it they really want?” and creating content that addresses those needs. For instance, why does anyone want to wear